达能集团全球高级副总裁谢伟博在主题论坛上发言

 

谢伟博（达能集团全球高级副总裁）致辞全文：

 

尊敬的马司长和各位来宾，大家好！

Your honorable Director MA Chunliang,

Ladies and gentlemen,

Good afternoon,

 

非常高兴今天能和各位共聚一堂，探讨促进乳品高质量发展的话题。首先，我想感谢国家市场监督管理总局和相关的主办方，邀请我进行分享。 感谢你们为本次论坛所做的精心准备！

I feel it a great pleasure to be able to join you here today, as we explore the topic of “promoting high-quality dairy development”. First of all, I’d like to express my gratitude to both the State Administration of Market Regulation and the forum organizer, who invited me for this sharing session. Thank you for all the elaborate efforts in delivering a successful forum!

 

达能是一家500强跨国食品饮料公司，以“通过食品，为尽可能多的人带来健康”为企业使命，在基础乳制品和植物基产品、饮用水和饮料，以及专业特殊营养三大业务领域，拥有爱他美、诺优能、依云、碧悠酸奶等知名品牌。

Dedicated to bringing health through food to as many people as possible, Danone is a Fortune 500 global food & beverage company built on three main businesses as Essential Dairy and Plant-Based, Waters, and Specialized Nutrition, and we have a long list of globally-famous brands, to name a few, Aptamil, Nutrilon, evian and Activia.

 

深耕中国市场三十多年来，达能始终致力于提升中国消费者的健康水平和生活品质。

With a solid foothold in the China market over the past 30 years, Danone has always been committed to improving Chinese consumers’ health life quality.

 

达能是乳制品行业的专家。按销售额计算，基础乳制品和植物基产品全球范围排名第一，生命早期营养品全球排名第二，达能生命早期营养在全球黄金奶源带都拥有优质资源，也拥有很多家喻户晓的品牌。安全的，优质的产品，是我们打造高质量乳业的基础。

We’re an expert of the dairy industry. By sales value, we rank No.1 worldwide in Essential dairy and plant-based products, and No.2 worldwide in Early Life Nutrition. Danone’s Early Life Nutrition business boasts premium resources from the world’s Golden Milk Source Belt as well as a strong matrix of brands, many already household names around the globe and in China. Products of both quality and safety are the cornerstone for us to cultivate a high-quality dairy business.

 

在中国，消费升级和消费下沉已成为新常态，我们基于贴近中国市场，充分洞察中国消费者的需求，进行本地化研发和生产。

Here in China, consumption upgrading and expanded lower-tier market presence have already become the New Normal. So based on our close proximity to the China market, we fully dig into the needs of Chinese consumers for localized R&D and production.

 

今年7月，达能开放科研中心在上海揭幕。依托于这一开放式的科研平台，达能将围绕母乳研究、肠道健康，食品安全质量等议题在健康领域持续发力，利用全球智慧和本地资源，围绕中国消费者的需求进行研发，并提供相应的解决方案。

In this past July, we unveiled the Danone Open Science Research Center for Life-transforming Nutrition in Shanghai. With this new open science and innovation platform, Danone will continue to focus on health-related research fields such as breastmilk research, gastrointestinal health, and food safety & quality.  We will also take advantage of the center to bring together global expertise and local resources for the research and development of localized solutions that cater to the specific needs of Chinese consumers.

 

同样 在2020年，达能生命早期营养在青岛收购了一家婴幼儿配方乳粉企业，成立达能特殊营养品（青岛）有限公司，预计明年将会正式投产，这就是针对中国消费者需求进行的产业布局。在中国投入本地生产基地，也是达能致力于将本地化的科研成果快速转化为产品，更好服务中国消费者。

Also in 2020, Danone Early Life Nutrition acquired an infant formula company in Qingdao to establish Danone Specialized Nutrition (Qingdao) Co., Ltd., which is expected to kick off production in 2021. This represents our new localized business layout that centers on the needs of Chinese consumers. By investing in local production sites, Danone seeks to quickly bring our localized research results to market in the form of tangible products to better serve Chinese consumers.

 

众所周知，中国处于全球数字化发展的前沿。达能也充分利用中国本土的数字化优势，大力加快技术创新和渠道创新。如达能通过搭建“达e购”数字平台，拓展在低线城市的数字化布局。它能够实时反映各地母婴店的库存情况和需求情况，实时实现信息的准确传递，有助于公司快速反应，有针对性地调配资源，保障产品供应，同时将各项增值服务快速传递给消费者。

As we all know, China now sits on the forefront of the global digital revolution. Danone has also been leveraging China’s local digital advantages to vigorously strengthen technology- and channel-related innovations. For example, we foster a stronger digital presence in China’s lower-tier cities, by developing Danone’s self-operated e-platform. It is able to provide real-time updates on inventories and needs for all M&B stores across the country, ensuring timely, accurate relay of sales information. That helps Danone deliver fast response, allocate resources in a targeted manner, and ensure product supply, while fast relaying our various value-added services to consumers.

 

又如黄金便便解码器、自然力成长曲线小工具等也是基于数字化创新的本地应用，把“无形”的健康状态变成“有形”的可掌握的信息，能够帮助家长全面了解孩子整体营养状况，及时了解营养对健康和成长的影响并采取合适的应对措施。

Our other local applications based on digital innovation also include easy-to-use tools like the “Stool Tracker” and the “Growth Tracker”, helping Chinese consumers turn their “invisible” health status to “tangible” information that allows easier comprehension. In short, they help Chinese parents fully master their children’s overall nutrition status, timely understand nutrition’s impact on health and growth, and take relevant coping measures.

 

我们可以很自豪地说，它们都是基于本地消费者的需求而打造的创新解决方案。与此同时，我们也希望，这些在中国市场所取得的研发，生产和数字化创新方面的实践和的成果，不仅能扎根中国，服务中国，也能进而惠及全球。

We can proudly say these local applications are all innovative solutions based on the needs of local consumers. At the same time, we also hope that such practices and achievements of R&D, production and digital innovation that we’ve realized in the China market can not only be here in China to serve China, but also head abroad to benefit the whole world.

 

今年以来，“双循环”正在成为一个热词，而达能的战略与中国政府内外循环的战略是一致的。“源世界，惠中国，益天下”，这九个字就是我们对双循环的理解：深入了解中国市场，贴近中国消费者，根据中国消费者的变化做出改变，用高质量的产品和服务让更多中国消费者受益，甚至惠及包括经销商，零售商等在内的全产业链，这是内循环；与此同时，也要充分利用本土经验，把在中国市场的观察和理念输出到国外，把在中国的先进应用推广到全世界，造福全球消费者，这是外循环。

As you know, "dual circulation" is a hot word since this year, and Danone's strategy is consistent with the internal and external circulation strategy of Chinese government. That said, our participatory theme “In China, For China and the World” for this year’s CIIE clearly manifests our understanding of the Dual Circulation Development Pattern: on one hand, deeply understanding the China market, achieving proximity to Chinese consumers, and using high-quality products and services to benefit more Chinese consumers and even the whole industry chain that includes distributors and retailers, which represents our internal circulation; on the other hand, fully leveraging local experiences, exporting our insights and concepts in the China market to across the world, and promoting advanced applications in China to the world to benefit global consumers.

 

达能将充分利用营养健康产业多年积累的雄厚基础，挖掘国内外多个市场的多种资源，引领中国乳制品产业转型升级，助力形成国内外“双循环”相互促进的新发展格局。

Danone will fully utilize its solid experience in the health and nutrition industry and explore various resources in both local and global markets, to help drive the Chinese dairy industry’s upgrade and transformation as well as contribute to the formation of the Dual Circulation development pattern that sees inter-complementing domestic and international economic activities.

 

最后，再次感谢国家市场监督管理总局对我们工作一如既往的支持，也热烈欢迎各位领导和嘉宾莅临进博会2.2馆的达能展台，共同感受达能全球的最新创新成果，以及我们对中国市场的坚定承诺！

 

To conclude, I’d like to again thank SAMR for its long-standing support to Danone, and welcome all leaders and guests to visit the Danone booth inside CIIE’s Hall 2.2, where we jointly celebrate Danone’s latest global innovations as well as our firm commitments to the China market.

Xie Xie Da Jia!

 

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